Tropical MBA: Entrepreneurship & Founder Lifestyle

What happens when you’ve optimized everything… and growth still stalls? In this episode, Dan and Ian break down a powerful distinction most founders miss: the difference between optimization (making your business run smoother) and growth (finding and testing new paths to scale). They unpack insights from Growth Levers by Matt Lerner, a framework that helped PayPal and other startups unlock massive growth and why it still applies to bootstrappers today.
You’ll also get a behind-the-scenes look at how Dan and Ian run operations in under 5 hours per week using the “Four Bricks”: financials, a measured plan, individual scorecards, and pulse meetings (aka the Daily Huddle). Plus: why growth experiments often fail, how to avoid optimization creep, and how interviewing your customers using the “Jobs to Be Done” framework can reveal the 10% that leads to 90% of your growth.
LINKS:
“Growth Levers and How to Find Them” by Matt Lerner (https://www.amazon.com/Growth-Levers-How-Find-Them/dp/173842622X)
“Scaling Up” By Verne Harnish (https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593/ref=sr_1_1?crid=I82ETY13E1ZJ&dib=eyJ2IjoiMSJ9.EunjEAWizJJCnRStrVvxOJwktAGOrvzCg7v4AoNJfIU6bVKGlwoaahD13GvmODVvdHfxaCtbalOfRWgZOg5S21BtHBMaKYq62OqBxcVCNbGCvxTyjwgDSB-CCVhwxnkkdUIfFUnmjvgMdP0NNqU-7ueWn59X5uFP1GVKtTr9KukRePtfM9H9riTjX7cbPcSSX6o8FtAMy464cHeRDDiEG-HRIkkMFr6E78CM5s3og_g.lpyuAh6r5azEIrwxxEgYJiq8LPg5qtpavZ6HnojzTvo&dib_tag=se&keywords=scaling+up&qid=1751519981&s=books&sprefix=scaling+up%2Cstripbooks-intl-ship%2C115&sr=1-1)
Daily Huddle Template (https://docs.google.com/document/d/14i_qZjKFDP_IEjiF3XHd1j41H6Vop_Cp987L41QjXOQ/edit?tab=t.0)
Company Scoreboard Template (https://docs.google.com/document/d/1ArOv-eMCWIxF8Yk3ngUlAuxITgMK3GUR5E6mfw57vR4/edit?tab=t.0#heading=h.3olbivi0zybz)
Individual Scorecard Template (https://docs.google.com/document/d/1J_EGV0SnmhjBRRYr5GDnUGV9ULTd1Bbz9RaJQfEVAQw/edit?tab=t.0)
“Jobs to Be Done” Interview Framework (https://www.dscout.com/people-nerds/the-jobs-to-be-done-interviewing-style-understanding-who-users-are-trying-to-become)
Dan’s Four Bricks presentation (https://www.youtube.com/watch?v=5ZooQo760Ik&ab_channel=TropicalMBA)
Connect with generous global entrepreneurs (https://dynamitecircle.com/)
CHAPTERS:
(00:00:13) Intro: Founders, Channels, and What’s Working in 2025
(00:01:40) Growth vs Optimization: The Lens That Changes Everything
(00:09:34) The Four Bricks: How to Run Ops in Under 5 Hours/Week
(00:18:38) Why Most Teams Avoid Growth
(00:20:32) Growth Levers: The 10% That Drives 90% of Growth
(00:28:00) Jobs to Be Done: Why Customers Really Buy
(00:33:26) Growth Sprints: How to Experiment Without Burning Out
(00:36:22) Common Mistakes That Kill Growth Early
CONNECT:
Dan@tropicalmba.com
Ian@tropicalmba.com
Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.
PLAYLIST:
“It’s easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x)
Building ‘Brick by Brick’: Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)
90-Day Growth Plan in 10 Questions (https://tropicalmba.com/episodes/90-day-growth)
The Wheel of Despair and the Paradox of Growth (https://tropicalmba.com/episodes/wheel-despair-paradox-growth)

What marketing strategies are actually working in 2025? Karla Singson shares standout tactics from a DC Mexico meetup she hosted, where 6- and 7-figure founders revealed how they’re landing clients organically through Facebook groups, trade show podcast hacks, and thoughtful LinkedIn comments (no ad spend required).
We also dive into Karla’s own playbook: how she’s built multiple businesses around authenticity, reputation, and smart delegation. She shares tips for handling sales calls, choosing offers that sell themselves, and why relationships (not reach) are her #1 growth lever.
LINKS:
Karla’s Facebook (https://www.facebook.com/karla.singson)
Karla’s Instagram (https://www.instagram.com/karlastefan/)
Karla’s Business (https://proximityoutsourcing.com/)
Dennis Yu’s “Dollar a Day” Strategy (https://dennisyu.com/category/dollar-a-day/)
Connect with generous global entrepreneurs (https://dynamitecircle.com/)
Founders getting together in Bangkok this October for DCBKK 2025 (https://docs.google.com/document/d/1GFaF1Vj7I7H0f5BmGYuyoaGuEdMCo-3CkBnVDuaSwrI/edit?usp=sharing)
Read Dan’s book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J)
Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48)
CHAPTERS:
(00:00:13) Intro: Affordable Marketing for Scrappy Founders
(00:01:29) Karla’s Business Portfolio: From Flowers to Facebook Funnels
(00:05:00) Why Founders Struggle to Delegate
(00:10:17) 3 Low-Cost, High-Impact Client Acquisition Channels
(00:12:59) Organic Facebook Marketing Still Works (Here’s Why)
(00:15:34) The 400% Revenue Trade Show Hack
(00:18:29) How to Capture Leads by Commenting on LinkedIn
(00:21:17) Why Most Founders Are Hesitant to Run Ads
(00:22:50) The Rise of Hyper-Authenticity
(00:26:30) Why In-Person Still Matters (But Not for the Reason You Think)
(00:27:25) The '10 Industry Friends' Strategy for Rapid Growth
(00:34:41) Why Karla Keeps a Business Portfolio (Not Just One Focus)
(00:36:30) The “Duh” Test for Business Ideas
(00:38:46) Sales Calls: What Actually Works in 2025
(00:38:54) Building Rapport That Converts (No Cringe Small Talk)
(00:41:23) Refunds, Guarantees, and the Power of Reputation
(00:42:11) Lessons from a Business Partnership Gone Wrong
(00:45:31) Why Golf Is the Best Business School
(00:48:05) Playa del Carmen as a Business Base: Pros and Cons
(00:52:37) Karla’s Love Letter to DCBKK
CONNECT:
Dan@tropicalmba.com
Ian@tropicalmba.com
Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.
PLAYLIST:
Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients)
$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue (https://tropicalmba.com/episodes/million-from-linkedin)
Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube)
50/50 Partnerships: Saying the Quiet Part Out Loud (https://tropicalmba.com/episodes/50-50-partnerships)

From hating life on a Sydney construction site to building a $57K/month agency from Bali, Tom Richards—founder of PlumbElec Marketing—has lived the remote founder arc. In this episode, he shares how niching into plumbing and electrical businesses helped him scale fast, why Google Maps still dominates local SEO, and how he balances agency life with lifestyle design.
You’ll hear Tom’s take on ChatGPT use cases, the best tools for founder efficiency, and whether he’s ready to scale or keep things lean and profitable. Plus, Dan breaks down what might be the most reliable location-independent income roadmap in 2025.
LINKS:
Connect with Tom (https://www.linkedin.com/in/tom-richards-au/)
Daily Huddle template (http://bit.ly/4ea6MOf)
The 4-Hour Work Week by Tim Ferriss (https://fourhourworkweek.com/)
Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48)
22 free resources for founders (https://tropicalmba.com/resources)
Connect with 1,000+ generous global entrepreneurs (https://dynamitecircle.com/)
Read Dan’s book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J)
CHAPTERS:
(00:02:18) From Plumber to Agency Founder
(00:04:07) How Tom Built His First Client Base
(00:04:58) $57K MRR and the Current Team
(00:07:23) Why Tradespeople Are the Best Clients
(00:09:51) Transitioning from Daily Huddles to Weekly Calls
(00:12:14) The Real Numbers Behind Tom’s Retainer Model
(00:13:38) Hormozi’s 1-1-1 Model in Real Life
(00:18:50) Surviving the SEO Upheaval in 2025
(00:19:25) Why Google Maps is Still Gold for Local SEO
(00:23:34) How to Use Case Studies to Supercharge Cold Outreach
(00:25:59) Should You Scale Your Agency or Stay Lean?
(00:31:31) The Most Reliable Remote Income Roadmap
(00:35:31) What Agency Life is Really Like
(00:39:28) Tom’s Favorite ChatGPT and AI Tools
(00:41:04) Bali vs Thailand: Which Is Better in 2025?
CONNECT:
Dan@tropicalmba.com
Ian@tropicalmba.com
Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.
PLAYLIST:
The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo)
The Brutal Truth About Business Exits with Rob Walling (https://tropicalmba.com/episodes/brutal-truth-about-exits)
1,000 Customers from One Channel (https://tropicalmba.com/episodes/1000-customers-one-channel)
The First 1,000 Days of Running an Agency (https://tropicalmba.com/episodes/1000-days-running-agency?rq=agency)

Thinking of selling your business one day? Or never planning to? Either way, this conversation could change how you build.
Rob Walling has seen it all. He’s exited his own SaaS company and helped thousands of founders grow and sell through TinySeed, MicroConf, and his podcast “Startups for the Rest of Us.”
In this episode, he sits down with Dan to talk about what founders get wrong about selling, why most exits are emotionally brutal, and how to actually create a business that gives you freedom: whether or not you ever sell it.
CHAPTERS
(00:00:00) Why Exits Matter (Even If You Never Sell)
(00:03:48) The Emotional Reality of Selling Your Business
(00:08:35) What Your Business is Actually Worth (Valuation Benchmarks)
(00:11:45) The $10M Dream: Who Gets There, Who Doesn’t
(00:18:59) The SaaS Plateau: How to Know When You're Stuck
(00:27:20) The 5 Marketing Channels Still Working in 2025
(00:30:23) Can Non-Technical Founders Still Win?
(00:40:33) Two Traps Founders Fall Into When Selling a Business
(00:46:50) Rob’s Book: “Exit Strategy”
LINKS
Rob’s book “Exit Strategy” (https://exitstrategybook.com/)
Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48)
22 free resources for founders (https://tropicalmba.com/resources)
Connect with 1,000+ generous global entrepreneurs (https://dynamitecircle.com/)
Read Dan’s book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J)
Dan Andrews is the co-founder of Dynamite Circle, author of Before the Exit, host of the Tropical MBA podcast, and an entrepreneur who has successfully launched and scaled multiple 7-figure businesses.
CONNECT WITH DAN
Email Dan@tropicalmba.com
Follow on X (https://x.com/TropicalMBA)
Follow on Instagram (https://www.instagram.com/tropicalmba/)
MORE EPISODES
Our Lifestyle Business Non-Negotiables (https://tropicalmba.com/episodes/lifestyle-business-non-negotiables)
‘I’m Fiscally Bitcoin and Socially Ethereum’ (https://tropicalmba.com/episodes/greg-gerber-crypto-2020)
Is Dropshipping Still a Valid Business Model? (https://tropicalmba.com/episodes/dropshipping-valid-business-model)
The Consultant’s Handbook - How to Make Location Independent Income Quickly (https://tropicalmba.com/episodes/consulting)
The Amazon Gold Rush (https://tropicalmba.com/episodes/amazongold)
“Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business)

Is the “lifestyle business” still alive in 2025?
Dan chats with longtime friend Jeff Pecaro about the evolution of internet business, what today’s solopreneurs get right (and wrong), and how constraints can lead to clarity.
They dive into pricing mistakes, the pressure to grow beyond your goals, and how to use tools like AI to think—not just automate. It’s a thoughtful, behind-the-scenes look at the business models most of us are actually running.
Plus: how to join upcoming DC BLACK masterminds for 7+ figure founders.
Links from the episode:
Form: Share your story / sponsor the pod (https://docs.google.com/forms/d/e/1FAIpQLSdPXbgWniCDhLpt4QPvOvoXPHRRwDYw-izZszc92qAuMPnhhQ/viewform?usp=sharing&ouid=101528162047962210125)
Connect with 7-figure founders (https://dynamitecircle.com/dc-black)
CHAPTERS
(00:00:24) What Lifestyle Business Means in 2025
(00:01:37) Early Days of Internet Money
(00:03:03) Growth Isn’t Always the Goal
(00:12:49) Why Some Founders Recreate Jobs by Accident
(00:15:34) Pricing Problems = Perception Problems
(00:22:13) Using AI as a Thought Partner
(00:28:01) Optimizing for Audience vs. Revenue
(00:37:21) Quiet Wins and Redefining Success
CONNECT
Dan “at” tropicalmba dot com
Ian “at” tropicalmba dot com
LINKS
Join the DC (http://dynamitecircle.com)
Subscribe to the newsletter (https://tropicalmba.com/subscribe)
Follow us on Instagram (https://www.instagram.com/tropicalmba/)
Free resources for business owners (https://tropicalmba.com/resources)
MORE EPISODES
Our Lifestyle Business Non-Negotiables (https://tropicalmba.com/episodes/lifestyle-business-non-negotiables)
‘I’m Fiscally Bitcoin and Socially Ethereum’ (https://tropicalmba.com/episodes/greg-gerber-crypto-2020)
Is Dropshipping Still a Valid Business Model? (https://tropicalmba.com/episodes/dropshipping-valid-business-model)
The Consultant’s Handbook - How to Make Location Independent Income Quickly (https://tropicalmba.com/episodes/consulting)
The Amazon Gold Rush (https://tropicalmba.com/episodes/amazongold)
“Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business)