Social Media Marketing Podcast

Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.

• What Marketers Need to Know About the Shorts Feed
• The Audio-Visual-Text Hook Framework
• Curiosity Loops
• Obstacle + Solution Storytelling

Guest: John Scott | Show Notes: socialmediaexaminer.com/719

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Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.

• New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect Maker
• Voice Replies for Comments
• YouTube’s Creator Partnerships Platform Powered by Gemini

Guest: Liron Segev | Show Notes: socialmediaexaminer.com/718

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.

• How to Apply the Science of Attention to Your Short-Form Video Strategy
• Connection: The Two-Fold Foundation
• Reputation: The Authenticity Formula
• Emotion: The Engine That Makes Content Spread
• How to Develop Each Short-Form Video

Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.

• Instagram Post Caption Links
• Instagram Profile Grid Customization and Editable Thumbnails
• Instagram Sticker Tools For Custom Branding
• Instagram Edits App Tool & Feature Updates

Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716

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Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.

• Why Getting Conversions Is Harder Than Ever
• 4 Ways to Grow Your Email Database
• How to Fix What's Broken on Your Landing Pages
• How to Optimize Your Post-Conversion Thank You Page for Additional Conversions
• How to Use One-Click Actions to Protect Your Email Deliverability

Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.